From a thesis on bricks to eighteen cities
Artemis began as a student thesis at CEPT University. One product and one facade at a time, it grew into a cast stone studio that works across India and overseas.
Everything started with a brick. At CEPT University, Parshva Shah's thesis asked a simple question: what could quarry stone dust become? The first answer was bricks, and they became the first product Artemis ever made.
A venture studio then took the idea into incubation and pushed it to break out of bricks and into products. The first planters, lights and furniture came out of that push, made by hand. They became the first Artemis collection, and the start of everything that followed.
From products to facades
In 2017 Artemis took on its first facade: 28,000 sq ft of cast stone. It showed that the material could work at architectural scale, and it set the direction for the work that followed.
Facades asked more of the material. Intensive R&D turned early cast stone into HP-FRCS, the High Performance Fibre Reinforced Cast Stone that Artemis makes today.
Scaling up, going abroad
Pavan Bakeri backed the studio as its first and only investor. That support let Artemis scale up its production and take on larger work. The first export order went to the USA in 2022, and Dubai followed in 2025.
Across India
Today Artemis projects stand in 18 cities across India, including Ahmedabad, Baroda, Surat, Bhuj, Pune, Mumbai, Delhi, Lucknow, Chennai, Hyderabad, Coimbatore, Kochi, Bangalore, Guwahati, and more touchpoints are on the way.
- First facade (2017)
- 28,000 sq ft
- Cities across India
- 18
- Export markets
- USA (2022), Dubai (2025)
- Investor
- Pavan Bakeri